The Cheetos Halloween promotion launched in September of 2019. The purpose of this promotion was to engage existing and new users by offering the chance to win Cheetos branded swag. This included t-shirts, and Cheetos costumes. In addition the the instant win promotional website we built a portal and face lens within Snapchat. If the camera was not facing the user, users would enter Chesters Halloween party and look around to find him! If the camera was facing you, then the user would automatically have a Chester costume on!
